The Korea Times recently published a case study on Pitney Bowes written by Hitotsubashi ICS professor, Patricia Robinson. Pitney Bowes is ranked among world’s largest firms in the Software 500. Through combining databases with software to personalize mail and integrate it into a multi-media strategy, Pitney Bowes is one of the most sophisticated communications management companies in Asia.

According to Pitney Bowes Korea’s general manager, Glynn Brasington, who was interviewed for this case study, "if you want to lead the Asian market in customer personalization, you had better start with an Asian design. You can’t architect language into software afterwards."

To read the case study as it appeared in The Korea Times, please click here.

Prof. Robinson is an Associate Professor at Hitotsubashi ICS. Before joining the Hitotsubashi ICS faculty, she taught Management and International Business at New York University, and Corporate Strategy and Japanese Economics at Harvard University. Prof. Robinson teaches Systems Thinking and Career Development at Hitotsubashi ICS.

To see Prof. Robinson’s full profile, please click here.