Tsutomu Kamegai

Lecturer
International Business Strategy

Professor Kamegai specializes in brand strategy development and design. His rich experience leading various international projects gives him the unique ability to execute clients' business objectives in terms of strategy development and design creation in both consumer and corporate branding. His work in packaging, identity, and collateral design has allowed his clients to make their businesses more successful and profitable.
Professor Kamegai worked with Michael Osborn Design in San Francisco from 1993 to 1997; with Landor Associates International Limited, Tokyo Branch, from 1998 to 2002; with Desgippes Gobé Group, Tokyo Branch, from 2002 to 2004; and established his own company, Gravity Inc., in 2004.

Education

Tsutomu Kamegai received his Bachelor of Graphic Design (BFA) degree from the Academy of Art University, San Francisco, in the USA.

Current research and activities

Professor Kamegai's research interests include (a) the relationship between brand, mission, and motivation, (b) creativity as a management skill, (c) team building for innovation, and (d) the relationship between tacit knowledge and design