December 16, 2011
Prof. Emi Osono's case study in The Korea Times
How do you sell a car to a segment who is not easily convinced by mass marketing tactics, hates shopping for cars because it doesn't like to haggle over prices that is characteristic of car-buying in America, and worst, thinks your brand is "uncool"?
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Korea Times features Prof. Robinson's case study on Pitney Bowes
November 28, 2011
The Korea Times recently published a case study on Pitney Bowes written by Hitotsubashi ICS professor, Patricia Robinson. Pitney Bowes is ranked among world’s largest firms in the Software 500. Through combining databases with software to
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Prof. Edman's case study on Japanese craft beer in the Korea Times
September 20, 2011
"As any first-year MBA will tell you," Prof. Jesper Edman begins, "differentiation is the key to value-creation and sustained competitive advantage... But what can you do as a company when product quality is not enough, your firm has limited brand
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Dean Christina Ahmadjian on Financial Times online
September 8, 2011
FT.com’s Charlotte Clarke recently caught up with Hitotsubashi ICS dean Christina Ahmadjian as the world continues to be fascinated by the only non-Japanese woman dean at the prestigious national Japanese university. Click here to read "Ten
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Korea Times features Prof. Fujikawa's case study on Kumon
August 20, 2011
In the past few years, Prof. Yoshinori Fujikawa in his Service Management course has had insightful discussions in the classroom about how world-renown leader in Japanese education, Kumon, succeeded in making its operations relevant outside of Japan
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The Korea Times features Prof. Ken Kusunoki's case study
August 3, 2011
The Korea Times recently featured a case study by Prof. Ken Kusunoki on video game industry giant, Nintendo, to illustrate how a company can use “category innovation” to effectively differentiate itself in an already crowded market. Please click
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Nikkei-Veritas catches up with ICS Professor Tom Ito
July 28, 2011
Ex-investment banker and financial expert Professor Tomonori Ito was recently interviewed by Nikkei-Veritas, a highly regarded weekly Japanese finance and investment newspaper published by Nikkei Inc. about market trends, corporate value analysis
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Dean Ahmadjian's take on MBAs in Japan
July 25, 2011
The British Chamber of Commerce Japan's monthly magazine, Acumen, recently interviewed Dean Christina Ahmadjian for their special feature on MBAs in Japan. According to Dean Ahmadjian, “There has been an increase in demand because there are so many
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